AI Prompts for Marketing Agencies

AI prompts for marketing agencies: 20+ copy-paste prompts

Marketing and creative agencies use AI to turn messy client input into briefs, first-draft copy, campaign concepts, reports and proposals — faster, and with a consistent house style. This page gives you the actual prompts to copy, paste and adapt.

How agencies use AI, in one line: feed the AI your client context and brand voice, ask for a structured first draft (brief, copy, report, or pitch), then have a strategist edit. AI does the blank-page work; your people do the judgement. Every prompt below uses placeholders like [client], [campaign] and [audience] — swap them for real details before sending.

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How to use these prompts

  1. Paste the prompt into your AI tool of choice.
  2. Replace every [bracketed placeholder] with real client details.
  3. Paste in supporting context — the brand guidelines, the last report, the transcript of the client call.
  4. Ask for revisions in plain English ("tighter", "more formal", "cut the jargon"). Treat the first output as a draft, never the final deliverable.

1. Client briefs & reporting

Turn kickoff calls and raw metrics into structured documents your team and client can act on.

Turn a messy kickoff call into a creative brief

Prompt You are a strategist at a marketing agency. Turn the notes below from a kickoff call with [client] into a clear creative brief. Structure it as: Background, Objective, Target audience, Key message, Mandatories/constraints, Deliverables, Success metrics, Timeline. Flag anything ambiguous as an open question for the client instead of guessing. Call notes: [paste raw notes]

Draft a campaign brief from an objective

Prompt Write a one-page campaign brief for [client] whose goal is [objective, e.g. "grow qualified demo bookings"]. Audience is [audience]. Budget guidance: [budget or "TBC"]. Channels under consideration: [channels]. Include a single-minded proposition, three supporting proof points, and a recommended primary channel with a one-sentence rationale.

Summarise a monthly performance report for a non-technical client

Prompt Summarise the performance data below into a client-friendly monthly update for [client]. Lead with the single most important result in plain language, then What worked, What underperformed and why, and Recommended next steps for [next month]. Avoid acronyms unless you define them on first use. Keep it under 300 words. Do not invent numbers — only use figures present in the data. Data: [paste metrics]

Write talking points for a client review meeting

Prompt Based on this month's results for [campaign], write me talking points for the client review call. For each point give: the headline, the "so what" for the client's business, and a suggested next action. Anticipate two likely client questions and draft a confident, honest answer to each. Where the honest answer is "we don't know yet", say so and propose how we'll find out.

Reframe a difficult result before the client sees it

Prompt [Campaign] underperformed this month: [describe what happened]. Help me communicate this to [client] honestly without being defensive. Draft a short update that owns the result, explains the most likely cause, states what we're changing, and keeps the client's confidence. No spin, no blaming the algorithm.

2. Content ideation

Break the blank page. Generate volume, then let a human pick and sharpen.

Generate a month of content themes

Prompt Act as a content strategist for [client], a [industry] business targeting [audience]. Propose 4 weekly content themes for [month]. For each theme give a rationale tied to the audience's needs, three post ideas, and one format suggestion (e.g. carousel, short video, long-form article). Keep ideas specific to [client]'s world, not generic marketing advice.

Turn one asset into a multi-channel plan

Prompt We produced this piece for [client]: [describe or paste the asset, e.g. a case study]. Repurpose it into: a LinkedIn post, three short social captions, an email teaser, and two blog-headline options. Match [client]'s tone: [describe tone, e.g. "warm, expert, no hype"]. Preserve the core facts exactly — do not embellish results.

Brainstorm campaign concepts around a proposition

Prompt Give me 8 distinct campaign concepts for [client] built on the proposition "[proposition]". For each: a name, the core idea in one sentence, the hero channel, and why it would resonate with [audience]. Range from safe to bold — label each concept accordingly so I can present a spread to the client.

Find fresh angles on a tired topic

Prompt [Client] wants content about [topic], but it's been covered a lot. Suggest 10 fresh angles that would stand out — contrarian takes, overlooked audience segments, unusual formats, or timely hooks. For each angle, note the risk level and who it would appeal to.

Build a hook bank for short-form video

Prompt Write 15 opening hooks (first 3 seconds) for short-form videos promoting [product/service] to [audience]. Vary the pattern: question, bold claim, relatable problem, curiosity gap, and pattern-break. Keep each under 12 words and avoid clickbait that the content can't pay off.

3. Campaign copy

First drafts across formats — always edited to house voice before they ship.

Draft ad variations for testing

Prompt Write 5 ad copy variations for [client]'s [campaign] on [platform]. Audience: [audience]. Offer: [offer]. Each variation should test a different angle (benefit, social proof, urgency, curiosity, objection-handling). Provide headline + primary text + CTA for each, and label the angle. Stay within [platform]'s character norms.

Write a nurture email sequence

Prompt Draft a 4-email nurture sequence for [client] targeting [audience] who signed up for [lead magnet] but haven't bought [product]. For each email: goal, subject line (plus one alternative), preview text, and body. Tone: [tone]. The last email should make a clear, low-pressure offer with a single call to action.

Write landing-page copy from a brief

Prompt Write landing-page copy for [client] promoting [offer] to [audience]. Structure: hero headline + subhead, three benefit blocks, a short "how it works", an objection-handling section, and a final CTA. Reflect this brand voice: [paste voice notes or examples]. Do not invent testimonials, statistics, or client names.

Adapt one message across audiences

Prompt Here is core messaging for [client]'s [campaign]: [paste]. Rewrite it for three audiences: [audience A], [audience B], [audience C]. Keep the core promise identical but change the emphasis, examples, and language to fit each audience's priorities. Show the three versions side by side.

Rewrite copy to match a brand's voice

Prompt Rewrite the copy below so it matches [client]'s brand voice. Voice guidelines: [paste guidelines, or 3 example sentences the client loves]. Keep the meaning and any factual claims unchanged. Return the rewrite, then a two-line note on what you changed and why. Copy: [paste draft]

4. Proposals & pitches

Win work faster by drafting structure and language, then adding your genuine strategic thinking.

Draft a proposal outline from a prospect brief

Prompt A prospect, [prospect], sent this brief: [paste brief]. Draft a proposal outline for our agency to respond. Structure: Our understanding of your challenge, Recommended approach, Scope & deliverables, Team, Timeline, Investment (leave figures blank for me), Why us. Under "Our understanding", show we actually read the brief by referencing their specific situation.

Write the "why us" section without clichés

Prompt Write a "Why work with us" section for a proposal to [prospect] in [industry]. Ban the words "passionate", "synergy", "results-driven", "leverage" and "cutting-edge". Focus on how we work and what it's like to have us on the team. Keep it to three short paragraphs and make it specific enough that a competitor couldn't copy-paste it.

Turn a scope into a clear pricing narrative

Prompt Here's the scope for [prospect]: [paste deliverables]. Write the pricing section of the proposal as options: a lean package, a recommended package, and a comprehensive package. Describe what each includes and who it suits. Leave all dollar figures as [ ] for me to fill in. Frame it around outcomes, not hours.

Prepare answers to likely pitch questions

Prompt We're pitching [prospect] for [scope]. List the 8 hardest questions they're likely to ask in the room — about price, timelines, our experience, and risk. For each, draft a confident, honest answer. Where we'd genuinely need to check something, say we'll follow up rather than bluffing.

Write a follow-up after a pitch

Prompt Write a short follow-up email to [prospect] after our pitch meeting on [date]. Reference [one specific thing discussed], restate the single strongest reason to choose us, and propose a clear next step with a suggested date. Warm, brief, no pressure. Signed off from [your name].

5. Admin & ops

The unglamorous work that eats agency hours. See the admin automation guide for going further.

Turn a meeting recording or notes into actions

Prompt Turn these meeting notes into a clear action list. For each action give: owner (use the name mentioned, or "[unassigned]"), the task, and the due date if stated. Then write a 3-line summary I can send to [client] confirming what we agreed. Flag anything that sounded like a decision but wasn't clearly confirmed. Notes: [paste notes]

Draft a status update to a client

Prompt Write a weekly status update for [client] covering [campaign]. Sections: Done this week, In progress, Needs your input, Coming next. Keep it scannable and under 200 words. Pull the content from these notes: [paste]. If we're waiting on the client for something, say so politely but clearly.

Write a scope-of-work summary from an email thread

Prompt Read this email thread between us and [client] and extract the agreed scope: what we're delivering, what we're explicitly NOT delivering, deadlines, and any assumptions. Present it as a short SOW summary I can confirm back to the client. Flag anything that was discussed but never clearly agreed. Thread: [paste thread]

Draft a project brief for a freelancer

Prompt Write a clear brief for a freelance [role, e.g. designer] working on [client]'s [deliverable]. Include: context, the specific task, mandatory brand/technical requirements, deliverable format, deadline, and how we'll review. Assume the freelancer has never worked with this client, so give them what they need to get it right first time.

Clean up and standardise internal notes

Prompt Rewrite these rough notes into a clean internal handover doc for whoever picks up [client] next. Sections: Account context, Current work, Key contacts and how they like to work, Watch-outs, Open items. Keep it factual and useful — this is for colleagues, not the client. Notes: [paste notes]

Want AI doing this inside your agency — not in a chat window?

Copy-paste prompts are a great start. The bigger win is AI that already knows your clients, sits on your real briefs, emails and reports, and drafts this work where the work actually happens. That's what SG1 Consulting builds for businesses — AI wired into your tools and your data, set up for you.

Talk to SG1 Consulting

SG1 also builds The Everything, an AI assistant that works across your business apps. New to all this? Start with our getting-started guide.